Josh Luber saids, It's marketing. It's marketing the likes of which has never been seen before -- this isn't in any textbook.For 15 years Nike has propped up an artificial commodities market, with a Facebook-level hyped IPO every single weekend. Drive by any Footlocker at 8am on a Saturday morning, and there will be a line down the street and around the block, and sometimes those kids have been waiting there all week. You know those crazy iPhone lines you see on the news every other year? Nike lines happen 104 times more often. So Nike sets the rules. And they do so by controlling supply and distribution.
But once a pair leaves the retail channel, it's the Wild West. There are very few -- if any -- legal, unregulated markets of this size. So Nike is definitely not the stock exchange. In fact, there is no central exchange. By last count, there were 48 different online markets that I know of. Some are eBay clones, some are mobile markets, and then you have consignment shops and brick-and-mortar stores, and sneaker conventions, and reseller sites, and Facebook and Instagram and Twitter -- literally, anywhere sneakerheads come into contact with each other, shoes will be bought and sold.
But that means no efficiencies, no transparency, sometimes not even authenticity. Can you imagine if that's how stocks were bought? What if the way to buy a share of Apple stock was to search over 100 places online and off, including every time you walk down the street just hoping to pass someone wearing some Apple stock? Never knowing who had the best price, or even if the stock you were looking at was real. That would surely make you say:
Of course that's not how we buy stock. But what if that's not how we need to buy sneakers either? What if the inverse is true, and what if we could buy sneakers exactly the same way as we buy stock? And what if it wasn't just sneakers, but any similar product, like watches and handbags and women's shoes,and any collectible, any seasonal item and any markdown item? What if there was a stock market for commerce? A stock market of things. And not only could you buy in a much more educated and efficient manner, but you could engage in all the sophisticated financial transactions you can with the stock market. Shorts and options and futures and well, maybe you see where this is going. Maybe you want to invest in a stock market of things. Because if you had invested in a pair of Air Jordan 3 Black Cement in 2011, you could either be wearing them onstage,
But that means no efficiencies, no transparency, sometimes not even authenticity. Can you imagine if that's how stocks were bought? What if the way to buy a share of Apple stock was to search over 100 places online and off, including every time you walk down the street just hoping to pass someone wearing some Apple stock? Never knowing who had the best price, or even if the stock you were looking at was real. That would surely make you say:
Of course that's not how we buy stock. But what if that's not how we need to buy sneakers either? What if the inverse is true, and what if we could buy sneakers exactly the same way as we buy stock? And what if it wasn't just sneakers, but any similar product, like watches and handbags and women's shoes,and any collectible, any seasonal item and any markdown item? What if there was a stock market for commerce? A stock market of things. And not only could you buy in a much more educated and efficient manner, but you could engage in all the sophisticated financial transactions you can with the stock market. Shorts and options and futures and well, maybe you see where this is going. Maybe you want to invest in a stock market of things. Because if you had invested in a pair of Air Jordan 3 Black Cement in 2011, you could either be wearing them onstage,
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